- 78% of consumers trust peer recommendations, while only 14% trust advertising
- 85% of customers use the internet to research before making a purchase
- 8/10 users in the US say that negative information read online made them change their mind about a purchasing decision
Those stats are pretty shocking, so how do you help your clients succeed with online reviews?
Businesses have always had to manage their reputation, all that has changed is the medium, the speed at which information is transmitted and the number of people that are reached by that information. A business’s reputation used to be what they said about themselves in their advertising and the limited reach customers had via word of mouth. Now, customers define businesses by providing real time feedback on review sites, social media, forums and other channels. Managing a successful online reputation can be time consuming. You can use products, services or people to cut down on time expenditure, but whatever you do, maintaining the online presence of a business is one of the most worthwhile investments you can make. Of course, one of the most vital aspects of managing any online reputation is getting, monitoring, responding to and amplifying online reviews.
PLAY THE VIDEO BELOW TO FIND OUT HOW TO DRAMTICALLY BUILD YOUR REPUTATION AND GET GREAT ONLINE REVIEWS.
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