Why is content so important ?
Consumers today are bombarded with more adverts and messages than ever before, so the impact of more traditional channels is somewhat diluted. Content marketing has the capacity to resonate more powerfully with your customers because it’s carefully tailored to their needs and interests. It’s a way of conveying your brand’s personality and offering without being overtly promotional, which can go a long way toward building brand trust amongst your audience. More and more brands are recognising the impact of content marketing, so those who choose to ignore it will increasingly fall behind.
Getting started with content marketing can be tough – from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot for the digital marketer to cover.
Often it comes back to really understanding what content marketing can bring to your business, who your audience is and what’s most likely to resonate with them, and what it is you need to achieve as a business from your content marketing.
Content is always useful in any digital marketing strategy. As well as defining your company’s message and benefits, it has many other benefits. It can be used to attract search engines to your regular new content, it can attract readers and fans to your blog or updates, and it can be immediately distributed in real time to many different social media channels at the same time. Lets suppose you add a new website story, feature, news or promotion. This can be immediatly broadcasted to your facebook, twitter, or other social media channels instantly without havin to do any extra work.
Challenger Marketing can help you with content writing, and content delivery.