Online Marketing

for a rapidly evolving marketplace

Common Myths

Exchanging reciprocal links or participating in link swapping schemes will boost my google ranking

Unfortunately this is unlikely to help you very much. In Googles eyes you want to be a Authority site, this is a site that Google respects highly. An authority site needs to have many 1 way inbound links. As soon as you swap links with others, i.e. they link to you and you link to them those links now become known as 2 way links and are instantly downvalued by Google. You need many 1 way links to rank highly with Google and earn the status of a Authority site. Link exchanging does not cut it with Google !


Questions to ask when looking for an SEO expert

Do they use bad link neighberhoods or link farms ?

Some SEO experts will outsource their work or use inexperienced staff that can get you the wrong type of inbound backlinks for your site. This can get your site blacklisted, penalized or even banned by Google. Make sure you use the SEO services of someone competent and FULLY aware of the everchanging rules Google uses. Challenger Marketing always keeps ahead of the game, and in the highly unlikely event your site is adversly affected by any work we carry out, we guarantee to put it right free of charge. Some SEO experts could put your site in danger without even realising it, so make sure whoever you use keeps you fully informed with regular progress reports on your site's rankings.


Who is Matt Cutts ?

What a great question to ask any SEO expert, this could really catch them offguard if asked face to face or by phone.Matt is one of the public faces of Google. Keep up to date with everything this guy says and you wont be far away from news and developments going on at Google.


Do they they use the power of web 2.0 and RSS to help you rank ?

Any website optimisation agency not using Web 2.0 and RSS is missing a big trick and could even hurt your rankings in the process. Some of the most credible and authoritive internet sites are based in the web 2.0 space and/or use RSS. So why aren't you ?